Targeted & engaging

The Sahara digital team has expertise in maximizing the potential of various social media platforms used by our clients, such as Facebook, Instagram, LinkedIn, TikTok, and Pinterest. However, using all of these networks for advertising may not be the best strategy for every client. We can assist you in identifying the most effective networks for your advertising needs, ensuring that you reach your target audience.

Retargeting, also known as "remarketing," involves showing ads to potential customers who showed interest in your goods or services but did not convert. Since most people who visit your site do not stay long enough to make a purchase, retargeting is an effective way to entice them to return to your site by displaying ads on their social media platforms. These ads can showcase products or services they previously viewed, or similar items that may be of interest to them.

Facebook is now one of the largest social media sites in the world, allowing you to connect with millions of people that you may not be able to reach through other methods. Facebook promotion is the process of displaying paid ads to potential customers to encourage them to visit your site and make purchases. As Facebook has grown, so have its advertising tools. You can now use various demographic, geographic, and technical factors to segment your audience. However, as Facebook advertising has become more advanced, it has also become more complex and difficult to use. Our social media experts can assist you in navigating these challenges.

Using LinkedIn advertising, you can run targeted ads throughout the site on your own. As the majority of LinkedIn users are working professionals, it is particularly effective for B2B companies. While the advertising solution is designed to allow users to set up ads quickly, the Campaign Manager still requires some expertise to ensure budgets and measurements are set correctly.

At Sahara, we experiment with different components of the social ads we create for our clients. This may involve using various messages, creative materials, show locations, and audience segmentation. We also monitor several metrics to ensure that these changes are effective. Examples of such data include clicks, views, and contacts.

In short, yes. If you decide to use our paid media services, we will create all of your brand's social ads to ensure a consistent appearance across all channels. We have found that this helps to avoid misunderstandings and build trust with your audience. Whether advertising on Facebook, Instagram, LinkedIn, or Pinterest, we ensure that the design for each platform is optimized for the best possible results.

The most significant difference between paid social advertising and organic social advertising is whether or not you pay for the posts or material. As the name suggests, paid social advertising involves sponsored posts with a budget to reach a specific audience. You can use classification to determine who gets to see these posts. On the other hand, organic social ads don't have a budget and can't be targeted to specific groups of people. The concept behind organic social material is to connect easily with people you already know and reach out to new people.

Paid social advertising does not have a magic number that guarantees success. Ultimately, the amount you should spend will depend on your business, the level of competition, and the advertising networks used. However, we can assist you in determining an appropriate budget. Our digital marketing audit will identify your current needs and what it will take to achieve your goals. We can then create a plan to help you achieve results while maximizing your spending.