Sahara got gold and silver
Global Digital Excellence Awards 2023.
Sahara's digital marketing agency has been honored with two prestigious Global Digital Excellence Awards in 2023.
The Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. Large or small, local or international, the awards are not about the size of your campaign or agency; they simply recognize and celebrate standout innovation and creativity.
The accolades are awarded for creative thinking in the production of websites; innovative use of data and technical implementation across campaigns; pioneering tools that research, personalize, and optimize; game-changing technologies; and teams that are developing to ensure growth and profitability.
Winners are selected by a distinguished international panel of judges using a transparent two-step process. First, scoring is used to determine eligibility, and then the judges award gold and silver medals in each category.
PAID MEDIA CAMPAIGN OF THE YEAR
Life's Too Short
Sahara was nominated in two categories and won awards in both. In the Paid Media Campaign of the Year category, Sahara received the silver award for the campaign "Life's Too Short for Blue Car Rental," which came in second place.
"The partnership with Blue Car Rental has been incredibly successful, characterized by mutual trust and ambition from day one, resulting in the achievements we have attained. We are excited to continue our collaboration with Blue, building upon the strong foundation we have established together," says Andreas Aðalsteinsson, Head of Digital and partner at Sahara
PAID SOCIAL MEDIA CAMPAIGN OF THE YEAR
Keeping London Warm Since 2022
Sahara also received the gold award in the Paid Social Media Campaign of the Year category for the "Keeping London Warm Since 2022" campaign for 66°North.
"We have had a close working relationship with 66°Nordur for the past five years, overseeing their digital campaigns on social media. The collaboration has been incredibly successful in all aspects, and it is particularly evident in this campaign where the overall approach and marketing material harmoniously came together,"
says
Jón
Gísli
Ström, Digital Marketing Manager and partner at Sahara.
"We are thrilled and proud to have won this award. Being nominated for a foreign award is already great recognition, but actually landing on the podium is absolutely fantastic. Our staff deserves high praise, as their strong competitive spirit is evident in our commitment to achieving success for our customers.
At the start of this year, we embarked on a journey with clear goals, and we are pleased to see that our efforts are paying off. We will continue on this path with unwavering determination to do even better," says Sigurður Svansson, CEO and Co-Founder of Sahara.
Blue Car Rental's 300% Conversion Boost: Sahara's Cross-Channel Strategy Success
Sahara's tailored funnel approach revolutionized Blue Car Rental's online booking system. With a strategic combination of cross-channel remarketing, high-impact targeting, and complex bidding methods, the campaign saw a 300% increase in Meta conversions, a 100% boost in Google Ads, and a 17% reduction in CPC and CPA. Discover how this data-driven strategy led to unprecedented ROI and effectiveness in the volatile travel sector.