Emma Lundgren is the Agency Partnerships Lead for TikTok Nordics. She's been working in the media industry for the last 15 years and has a soft spot for all things video. Emma has previously been working as commercial lead for Snapchat Sweden and as Country Manager Nordics for Unruly before finding her forever home at TikTok.

Aoife McIlraith is the VP of Marketing in Semrush’s core SEO unit. Prior to joining Semrush, Aoife gained more than 20 years of experience practicing international SEO, content strategies and multilingual digital strategies for global brands including Starbucks, Canon, Microsoft, and Volvo. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019.

Árni Pjetursson has been the managing director of Nike Team in the UK for the past 5 years and has been in charge of customers, professional teams, the English Football Association and grassroots work.

Residing in Los Angeles CA, Ryan leads music marketing at Spotify. He’s had a wide breadth of experiences spanning industries and marketing functions. From foundational brand marketing at PepsiCo building multiple brands like Funyuns and Lay’s, to elevating his integrated campaign skills at LVMH leading brand and marketing efforts across Hennessy VS & Black in the luxury and lifestyle space. There, Ryan led the Never Stop. Never Settle campaign spanning press, influencer, experiential, and other touchpoints. The increase in brand health from the campaign led to receiving a President’s Award. After his success at LVMH, Ryan took an opportunity at Spotify leading a team to increase consumption of Hip-Hop, R&B, and Latin content developing and executing multiple campaigns virtually during the pandemic. Ryan has connected music fans to Spotify through social media campaigns with artists like Maluma, Gunna, and J. Balvin as well as content experiences like RapCaviar Day1s Club, and cultural moments for Black History Hispanic Heritage Months. Most recently Ryan launched a new content brand for Black creators in connection to Black audiences called Frequency. Ryan also created and co-hosted a podcast called Marketing Misfits featuring multicultural marketing professionals discussing brands path for relevance and resonance with consumers recording over 40 episodes.

Christine initially studied Architecture and holds a Masters in Engineering by the National Technical University of Athens. She chose to follow a different path though professionally.

HubSpotter for the last four years, day to day I help companies grow by achieving closer alignment between teams and implementing successful go-to-market strategies.