Idea work

Video production

Design

Photography

Campaign management

SOS approached Sahara to remake an old ad with the aim of raising awareness and encouraging sign-ups to become an SOS parent. The work was based on older material and it could be said that it was a kind of restoration - it was believed that the old advertisements were a child of their time, so it was decided to update the material. The project itself was extensive and everything was put into its production. Despite their young ages, the two actors who took on the roles of the children were excellent in every way and delivered impressive performances. It can be mentioned that, despite the focus being placed on television, SAHARA made use of its experience in the field of social media and made sure that it would be enjoyed in all media and in different lengths.

THE APPROACH

The story of the ad is about a child's day where he tells about his daily routine. The boy lives a very safe life with his parents, where he gets the chance to be a child and enjoy being young. During his narration, there are shots of a child of the same gender and age that is nothing to do with it. The game is played with mood, music, and together with the boy's narration, the ad should draw attention to the fact that some children are nobody's business and arouse emotions in the audience.

The RESULTS

The campaign has garnered a lot of attention - Sahara's national publishing staff ensured it premiered on prime-time TV and also ran campaigns through Meta and Google media.

Meta's media campaign results show that localized content gets people thinking and keeps people around longer. Compared to the campaign that appeared last year, the views are more and the advertising money is less.

CTR

increased by 81.8% compared to last year

CPC

decreased by 36% compared to last year

Video Views

100% viewership increased by 137% compared to last year