Five good reasons to consider search engine optimization

(SEO)

SEO is in short about making websites more visible on search engines. Where does your company

appear when people search for the products or service that you offer? Does it appear on the first

page? Does it appear in the top or somewhere lower down? Do the results of competitors appear

above your results? Regardless of what the answers to these questions are, there is undoubtedly

room for improvement, because SEO is a long-term project and an investment that can reap

significant rewards. We gathered five good reasons for considering SEO.

1. Increase the number of interested users on the website

Search for products and services on search engines is a clear sign of people’s interest. By enabling

users to find your website when they search for relevant products or services, you increase the

likelihood of business. The more interested people that know about your product offering, the more

people will do business with you.

2. Improve user experience

SEO is largely about optimal user experience. Is it easy to find information on the site? Is the website

organized into categories and simple to use? If the user experience is improved gradually, it will also

result in visibility on search engines, because the algorithms of Google and other search engines

"award" good user experience by prioritizing search results, e.g. based on user experience.

3. Decrease cost in the long run

Although paid search can help promoting companies, there is a good reason to also work on SEO.

SEO involves no media spend but it takes time and should be considered a long-term project. With

gradually improving results from SEO, media spend can be reduced step by step. As an example, we

can think about a keyword that has good visibility in organic search results, which can then be played

down in paid search. Nevertheless, an ad impression together an organic search result can increase

the space that your company takes on the screen when the user searches, which increases the

likelihood of attention from users and more importantly business.

4. Increase trust for the company

Most users are more likely to trust organic search results than ads. By improving the visibility in

organic search results, you promote more trust for the company. Even though your ads may be taken

with a grain of salt, a strong appearance in organic search results is likely to create trust that ads

alone cannot create.

5. Measure the results

As other parts of online marketing, the results from SEO is measurable. You can monitor your status

on Search Engine Results Pages (SERP) on a regular basis to see the results of your efforts from one

month to the next. There are many SEO tools that can help with such monitoring and other parts of

SEO, e.g. SEMrush, Screaming Frog SEO Spider and Google Search Console.

The specialists of Sahara can make a visibility test of your website and suggest recommendations for

improvement.

Contact us!